作者:郭桂杭 刘白玉 总主编
页数:192
出版社:中国人民大学出版社
出版日期:2023
ISBN:9787300321158
高清校对版pdf(带目录)
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内容简介
《商务英语视听说》融合近期新的《普通高等学校本科外国语言文学专业类教学指南》和商务英语专业四八级考试题型,根据商务英语专业教学要求进行修订编写,以培养学生的商务英语综合应用能力。本教材突破传统听力教材编写模式,融视、听、说资源三位一体,全面实现立体化教学新模式。主要内容以各类商务活动为主线,实景视频使教学内容更加直观生动,有利于提高商务英语课程的教学质量,帮助学生掌握商务技巧。本次修订为满足当前教学需求,深入融合课程思政元素,同时更新商务领域中近期新知识,如电子商务、跨境电商等。本书为教材的第2册,主题涉及创新创业、商务角色、职业发展、职业促进、商务冲突、市场营销、品牌、广告、促销等。
目录
Unit 1 Business ldeas
Part Ⅰ Lead-in
Part Ⅱ Conversation
Part Ⅲ Business News
Part Ⅳ Passage
Part Ⅴ Mini-Talk
Part Ⅵ Oral Practice
Unit 2 Business Shareholders
Part Ⅰ Lead-in
Part Ⅱ Conversation
Part Ⅲ Business News
Part Ⅳ Passage
Part Ⅴ Mini-Talk
Part Ⅵ Oral Practice
Unit 3 Career Development
Part Ⅰ Lead-in
Part Ⅱ Conversation
Part Ⅲ Business News
Part Ⅳ Passage
Part Ⅴ Mini-Talk
Part Ⅵ Oral Practice
Unit 4 Employee Training
Part Ⅰ Lead-in
Part Ⅱ Conversation
Part Ⅲ Business News
Part Ⅳ Passage
Part Ⅴ Mini-Talk
Part Ⅵ Oral Practice
Unit 5 Employee Motivation
Part Ⅰ Lead-in
Part Ⅱ Conversation
Part Ⅲ Business News
Part Ⅳ Passage
Part Ⅴ Mini-Talk
Part Ⅵ Oral Practice
Unit 6 Business Conflict
Part Ⅰ Lead-in
Part Ⅱ Conversation
Part Ⅲ Business News
Part Ⅳ Passage
Part Ⅴ Mini-Lecture
Part Ⅵ Oral Practice
……
Unit 7 Marketing
Unit 8 Brands
Unit 9 Advertising
Unit 10 Promotion
附录一 Glossary
附录二 TEM-4 (2015-2018)
Part Ⅰ Lead-in
Part Ⅱ Conversation
Part Ⅲ Business News
Part Ⅳ Passage
Part Ⅴ Mini-Talk
Part Ⅵ Oral Practice
Unit 2 Business Shareholders
Part Ⅰ Lead-in
Part Ⅱ Conversation
Part Ⅲ Business News
Part Ⅳ Passage
Part Ⅴ Mini-Talk
Part Ⅵ Oral Practice
Unit 3 Career Development
Part Ⅰ Lead-in
Part Ⅱ Conversation
Part Ⅲ Business News
Part Ⅳ Passage
Part Ⅴ Mini-Talk
Part Ⅵ Oral Practice
Unit 4 Employee Training
Part Ⅰ Lead-in
Part Ⅱ Conversation
Part Ⅲ Business News
Part Ⅳ Passage
Part Ⅴ Mini-Talk
Part Ⅵ Oral Practice
Unit 5 Employee Motivation
Part Ⅰ Lead-in
Part Ⅱ Conversation
Part Ⅲ Business News
Part Ⅳ Passage
Part Ⅴ Mini-Talk
Part Ⅵ Oral Practice
Unit 6 Business Conflict
Part Ⅰ Lead-in
Part Ⅱ Conversation
Part Ⅲ Business News
Part Ⅳ Passage
Part Ⅴ Mini-Lecture
Part Ⅵ Oral Practice
……
Unit 7 Marketing
Unit 8 Brands
Unit 9 Advertising
Unit 10 Promotion
附录一 Glossary
附录二 TEM-4 (2015-2018)
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