作者：房玉靖，姚颖主编
页数：196页
出版社：对外经济贸易大学出版社
出版日期：2024
ISBN：9787566325822
高清校对版pdf（带目录）
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内容简介
基于上一版，本书还是包括八章，涵盖了跨文化交际各个方面的主要内容，并对其中一些重要问题有相对深入的介绍与讨论，并加入了热点内容，如品牌对交际的影响。 章给出了文化的定义、特点和层次；从第二章和第三章具体剖析了中西文化的种种不同；第四章深入比较了中西方在文化价值观方面的不同；第五章主要介绍了跨文化交际过程中遇到的尴尬、误解和屏障，及相应解决方案和对策；第六章介绍了跨文化商务交际需要注重的礼仪和礼节。第七章和第八章侧重于跨文化商务交际在商务活动中的实际应用。本书内容丰富充实，从各个方面介绍了跨文化交际的基本知识和需要注意的跨文化要点；同时注重实践能力的提升，不仅提供了一些基础理论和知识， 体现了“实训”的目的，书中提供的解决方案和对策能够极大提高学习者的跨文化交际能力。
目录
Chapter 1 Culture, Communication & Intercultural Communicatior
Ⅰ.Culture
Ⅱ.Communication
Ⅲ.Intercultural Communication
Ⅳ.Intercultural Business Communication
Chapter 2 Verbal Communication
Ⅰ.Verbal Communication
Ⅱ.Oral Communication
Ⅲ.Written Communication
Chapter 3 Nonverbal Communication
Ⅰ.Introduction to Nonverbal Communication
Ⅱ.Body Language (Kinesics)
Ⅲ.Eye Contact
Ⅳ.Body Touch
Ⅴ.Paralanguage
Ⅵ.Spatial Language
Ⅶ.Temporal Language
Chapter 4 Cultural Values
Ⅰ.Definition of Values
Ⅱ.Kluckhohn and Strodtbeck's Value Orientations
Ⅲ.Hofstede's Dimensions of Cultural Values
Ⅳ.Comparison between Hofstede Scheme and Kluckhohn-Strodtbeck's Scheme
Ⅴ.Hall's High-context and Low-context Orientation
Chapter 5 Culture Shock in Intercultural Communicat
Ⅰ.Definition & Causes of Culture Shock
Ⅱ.Stages of Culture Shock
Ⅲ.Symptoms of Culture Shock
Ⅳ.Strategies for Managing Culture Shock
Chapter 6 Business Etiquette & Social Customs
Ⅰ.Introductions and Greetings
Ⅱ.Social Etiquette
Ⅲ.The 10 E-mail Etiquette Rules Every Professional Should Know
Ⅳ.Top 9 things never to do in China
Ⅴ.Social Customs
Ⅵ.Humor, Superstitions and Taboos
Ⅶ.Doing Business in China
Chapter 7 Intercultural Business Negotiation
Ⅰ.Definition of Negotiation
Ⅱ.Framework for Intercultural Negotiation
Ⅲ.Intercultural Negotiation Styles
Ⅳ.Phases of Negotiation
Ⅴ.Cultural Variables in Business Negotiation
Ⅵ.Intercultural Negotiation Guidelines
Chapter 8 Intercultural Marketing
Ⅰ.Intercultural Brand Marketing
Ⅱ.Intercultural Advertising
Ⅲ.Cultural Factors Affecting Marketing and Advertising
Ⅳ.What Affects Our Purchase Behavior Besides the Quality of Products? The Brand Name
Bibliography
Ⅰ.Culture
Ⅱ.Communication
Ⅲ.Intercultural Communication
Ⅳ.Intercultural Business Communication
Chapter 2 Verbal Communication
Ⅰ.Verbal Communication
Ⅱ.Oral Communication
Ⅲ.Written Communication
Chapter 3 Nonverbal Communication
Ⅰ.Introduction to Nonverbal Communication
Ⅱ.Body Language (Kinesics)
Ⅲ.Eye Contact
Ⅳ.Body Touch
Ⅴ.Paralanguage
Ⅵ.Spatial Language
Ⅶ.Temporal Language
Chapter 4 Cultural Values
Ⅰ.Definition of Values
Ⅱ.Kluckhohn and Strodtbeck's Value Orientations
Ⅲ.Hofstede's Dimensions of Cultural Values
Ⅳ.Comparison between Hofstede Scheme and Kluckhohn-Strodtbeck's Scheme
Ⅴ.Hall's High-context and Low-context Orientation
Chapter 5 Culture Shock in Intercultural Communicat
Ⅰ.Definition & Causes of Culture Shock
Ⅱ.Stages of Culture Shock
Ⅲ.Symptoms of Culture Shock
Ⅳ.Strategies for Managing Culture Shock
Chapter 6 Business Etiquette & Social Customs
Ⅰ.Introductions and Greetings
Ⅱ.Social Etiquette
Ⅲ.The 10 E-mail Etiquette Rules Every Professional Should Know
Ⅳ.Top 9 things never to do in China
Ⅴ.Social Customs
Ⅵ.Humor, Superstitions and Taboos
Ⅶ.Doing Business in China
Chapter 7 Intercultural Business Negotiation
Ⅰ.Definition of Negotiation
Ⅱ.Framework for Intercultural Negotiation
Ⅲ.Intercultural Negotiation Styles
Ⅳ.Phases of Negotiation
Ⅴ.Cultural Variables in Business Negotiation
Ⅵ.Intercultural Negotiation Guidelines
Chapter 8 Intercultural Marketing
Ⅰ.Intercultural Brand Marketing
Ⅱ.Intercultural Advertising
Ⅲ.Cultural Factors Affecting Marketing and Advertising
Ⅳ.What Affects Our Purchase Behavior Besides the Quality of Products? The Brand Name
Bibliography
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