[PDF下载] 高职高专市场营销类专业系列教材新媒体营销(高职高专市场营销类专业系列教材)

前言

第一章　新媒体概述....................................................................................1

第一节　认识新媒体...............................................................................................2

第二节　新媒体的发展趋势...................................................................................6

本章小结.................................................................................................................13

练习题.....................................................................................................................13

第二章　新媒体营销与运营........................................................................16

第一节　认识新媒体营销.....................................................................................17

第二节　新媒体营销方法与思维.........................................................................21

第三节　新媒体运营.............................................................................................25

本章小结.................................................................................................................39

练习题.....................................................................................................................40

第三章　微博营销.....................................................................................42

第一节　认识微博营销.........................................................................................43

第二节　微博营销入口设计.................................................................................50

第三节　微博营销推广技巧.................................................................................56

第四节　微博营销效果分析.................................................................................59

本章小结.................................................................................................................65

练习题.....................................................................................................................66

第四章　微信营销.....................................................................................69

第一节　认识微信营销.........................................................................................70

第二节　微信朋友圈营销.....................................................................................73

第三节　微信群营销.............................................................................................79

第四节　微信公众号营销.....................................................................................83

本章小结.................................................................................................................89

练习题.....................................................................................................................89

第五章　短视频营销..................................................................................91

第一节　认识短视频营销.....................................................................................92

第二节　短视频营销模式及创作.........................................................................98

第三节　直播营销...............................................................................................106

本章小结...............................................................................................................112

练习题...................................................................................................................112

第六章　自媒体平台营销...........................................................................115

第一节　认识自媒体平台营销...........................................................................116

第二节　自媒体平台内容营销...........................................................................120

第三节　今日头条平台.......................................................................................127

第四节　百家号.............................................................................................