商务英语阅读教程1

Unit 1 Effective Communication
Part 1 Pre-reading Questions
Part II Extensive Reading
Text A Voice of Courage
Text B Tell Stories to Strengthen Organizational Bonds
Part III Reading Skills
Part IV Supplementary Reading: How to Make the Multicultural
Work Force Work
Part V Test Yourself
Unit 2 Soaring China
Part I Pre-reading Questions
Part II Extensive Reading
Text A Clicks to Brick
Text B E-shopping Frenzy
Part III Reading Skills
Part IV Supplementary Reading: Divergence Seen in Chinese Companies' Development
Part V Test Yourself
Unit 3 Gender Discrepancy
Part I Pre-reading Questions
Part II Extensive Reading
Text A Home Truths about Working Families
Text B The Weaker Sex
Part III Reading Skills
Part IV Supplementary Reading: Humor Me
Part V Test Yourself
Unit 4 Staff Management
Part I Pre-reading Questions
Part II Extensive Reading
Text A Handle Your Men in the Office
Text B Seven Useful Lessons You Can Learn from a Bad Boss
Part III Reading Skills
Part IV Supplementary Reading: The New International Style of Management
Part V Test Yourself
Unit 5 Consumer Behavior
Part I Pre-reading Questions
Part II Extensive Reading
Text A The Rich Can Learn from the Poor about How to Be Frugal
Text B Here's How to Crack the Code on Your Customers' Behavior
Part III Reading Skills
Part IV Supplementary Reading: How Consumers Rewrote the Old Recessionary Rules
Part V Test Yourself
Unit 6 Marriage Issues
Part I Pre-reading Questions
Part II Extensive Reading
Text A Three Views of Marriage
Text B Married, with Money
Part III Reading Skills
Part IV Supplementary Reading: Yours, Mine & Mine
Part V Test Yourself
Unit 7 Corporate Social Responsibility